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Your Development Vision Deserves a Clear Path to Capital.

Capital advisory for developers and asset owners seeking approximately $25,000 – $100,000 to help move eligible real estate projects toward their next milestone.

Apply for Capital Become a Funding Partner

Watch our 2-minute introduction

For developers & asset owners

Have a project that needs capital to reach its next milestone?

Apply for Capital

For capital providers

Looking for development opportunities that better align with your investment criteria?

Become a Funding Partner

Financing is subject to eligibility, underwriting, documentation, capital availability, and approval. RUBI does not guarantee financing or a specific closing timeline.

The development capital gap

Pre-development

Studies, entitlement work, and soft costs due before construction financing.

Architecture & Engineering

Design and engineering work needed to move a project forward.

Acquisition

Acquisition-related expenses when site-control windows are short.

Development Expenses

Eligible project costs that arise as development progresses.

Capital Stack Gaps

Shortfalls between committed sources and total project cost.

Why RUBI?

Structured capital assessment

We organize the project and capital request before approaching potential funding sources.

Targeted capital relationships

We focus on potential funding relationships whose stated criteria may align with the opportunity.

Less noise

Developers spend less time blindly searching while capital providers receive better-organized opportunities.

Speed & efficiency*

For qualified opportunities, our objective is to help create a path toward potential funding in 21 days or less.*

* For qualified opportunities, our target is to help create a path toward potential funding in 21 days or less when project readiness, documentation, underwriting, and available capital sources allow. This is a target, not a guarantee.

The capital problem developers actually face

Pre-development costs arrive first

Entitlement work, surveys, architectural drawings, and studies are due long before construction financing closes.

Acquisition windows are short

Site control often depends on moving quickly, before a conventional lender has completed its process.

Gaps appear late in the stack

A revised appraisal, budget change, or lender requirement can leave a shortfall between approved debt and total project cost.

Presentation decides the outcome

Capital providers evaluate how a request is packaged. Incomplete files stall, and stalled files lose momentum.

What we do

Consulting across the request

All capital solutions

Pre-development capital positioning

Structuring and presenting requests for studies, design, entitlement, and other soft costs.

Acquisition support

Preparing acquisition-stage requests so capital providers can evaluate site control and exit clearly.

Gap financing packaging

Documenting the shortfall between committed sources and total project cost.

Capital provider introductions

Presenting completed files to capital providers whose stated criteria match the request.

File and document preparation

Organizing budgets, schedules, sponsor information, and project narratives into a reviewable package.

Ongoing advisory

Consulting support through diligence questions and next-step planning.

Pre-development and soft costsAcquisitionGap financingOther eligible real estate development expenses

Our process

Four steps from intake to package selection

1
Intake
You submit the capital application with project, budget, and sponsor details.
2
Application Review
We review the request, identify gaps in the file, and confirm the capital use is eligible.
3
Options Provided
We present the available consulting options based on the request and the work required.
4
Select your package
You select the package that best fits your project and next steps.

Start an application

Experience behind the process

Jaylen D. Berry

Founder / Managing Principal

Two-time New York Wall Street investment banker.
Experience in securities and wealth management.
Former M&A transformation consultant at a Big Four accounting firm.
Approximately $60 million in work over the last five years across capital markets consulting and ground-up residential and mixed-use real estate development.
Ground Up - Real Estate Developer since 2020.

“Behind every development project is often something larger than a transaction—ownership, legacy, housing, jobs, and the opportunity to build something that lasts.”